{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess modern cinemas.
The biggest jump-scare the movie business has encountered in 2025? The resurgence of horror as a dominant force at the UK film market.
As a category, it has remarkably outperformed earlier periods with a annual growth of 22% for the UK and Ireland film earnings: £83,766,086 in 2025, compared with £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a cinema revenue expert.
The top performers of the year – a recent horror title (£11.4m), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all hung about in the multiplexes and in the audience's minds.
While much of the industry commentary centers on the unique excellence of certain directors, their triumphs point to something evolving between moviegoers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of artistic merit, the consistent popularity of horror movies this year suggests they are giving audiences something that’s highly necessary: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a noted author of classic monster stories.
In the context of a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures resonate a bit differently with filmg oers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an actress from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
From film's inception, societal turmoil has shaped horror.
Experts reference the rise of European artistic movements after the the Great War and the chaotic atmosphere of the 1920s Europe, with films such as The Cabinet of Dr Caligari and Nosferatu: A Symphony of Horror.
This was followed by the 1930s depression and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a historian.
“Thus, it mirrors widespread fears about migration.”
The phantom of border issues inspired the just-premiered supernatural tale a recent film title.
The filmmaker clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the present time of celebrated, politically engaged fright cinema started with a brilliant satire debuted a year after a divisive leadership period.
It introduced a new wave of visionary directors, including a range of talented artists.
“Those years were remarkably vibrant,” says a filmmaker whose film about a murderous foetus was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
At the same time, there has been a reappraisal of the overlooked scary films.
In recent months, a new cinema opened in the capital, showing cult classics such as The Greasy Strangler, a classic adaptation and the 1989 remake of Dr Caligari.
The re-appreciation of this “gritty and loud” genre is, according to the cinema founder, a direct reaction to the formulaic productions pumped out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Horror films continue to challenge the norm.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an authority.
Besides the return of the mad scientist trope – with multiple versions of a well-known story upcoming – he forecasts we will see fright features in the coming years addressing our modern concerns: about AI’s dominance in the near future and “supernatural elements in political spheres”.
Meanwhile, “Jesus horror” a forthcoming title – which depicts the events of Mary and Joseph’s struggles after the nativity, and features celebrated stars as the divine couple – is set for release soon, and will certainly cause a stir through the religious conservatives in the United States.</